Stimulant was a short lived label formed by myself, Peter Urlich amd Mark Philips in 1985 to release a couple of dance tracks I'd licensed in the UK from PWL Records in South London. I'd turned up at their door and asked it anyone had the rights in New Zealand for an act called Princess. 'Nope', I was told by Pete Waterman, 'Do you want them?'
Thus, having sorted out a distribution deal with CBS we were in business. Peter did the art and Mark and I did the A&R.
When the three of us briefly fell out in 1987 it all ground to a halt. However in that two years we had managed to notch up some 50,000 sales with one platinum and three gold records.
The record I licensed in London. We somehow managed to convince New Zealand it was the hippest record on the planet and it sailed up to number two on the singles charts and found itself positioned as an urban anthem of sorts in NZ.
A number one would've been better. Almost platinum.
Single number two and a number 6. Once again a gold record in NZ
Third single. Number 11 on the NZ charts. Princess had more success in NZ than anywhere else in the world. As a result I was offered the Stock Aitken Waterman publishing but didn't have the bucks for the advance so passed. Passed on god knows how much.....
A bit like turning down Blue Monday (yes I did that too).
There were two distinct versions of this 12", which collected together someof the countless UK and US 12" mixes of Princess tracks. All in a natty sleeve designed by Chad Taylor.
From Alan Jansson, myself and Car Crash Set's Dave Bulog. Test pressing only.
An Arthur Baker produced 12" which we licensed from CBS for our 8 Arms To Hold You compilation and issued as a single with Stimulant branding. It peaked at number 6 helped by massive club play and the cute video as below.
The first dance compilation in New Zealand and a record that was the first exposure the country had to stuff like Def Jam, Full Force, and the next generation of hip hop with LL Cool J. Sold in excesss of 20,000 copies in NZ. Artwork by Peter Urlich and Philip Peacocke.
The album of the singles. It was a gold album but by this time our interest had moved on from releasing records by licensed acts and wanted to make our own.
A huge thank you to the selfless Alan Lindley for scanning the 8 Arms sleeve.